下面你将听到的是一段有关海外营销策略的对话。 A:If I am already marketing my product in Europe. Can I expand this effort to Asia? B:在欧洲和拉美能实施的策略,如果不作适应性方面的调整,未必也能在日本、中国或亚洲其他地方实施。要更多地了解一个你即将要去推销产品的国家以及那些曾经行之有效的具体营销策略,最好去咨询自己所感兴趣的国家的顾问或专家。 A:What’re your marketing strategies? B:我们的营销策略包括参与国家或地方的贸易考察团、国际贸易展、广告以及通过因特网进行在线促销。我们要始终注意依靠和利用因特网。尽管现在亚洲因特网事业的发展是全世界最快的,但当与欧美国家相比较时,仍然显得不够。 A:Do I need to translate my sales literature into the local language? Will I need to learn foreign languages? B:假如你真的想在亚洲市场上获得成功,那么强烈建议你把营销材料翻译成你打算去营销的亚洲国家的语言。尽管英语是国际性商务语言,但人们在说话和阅读的时候总喜欢用自己的母语。即使亚洲商界的经理们英语说得很好,其中一些还在美国或西方国家的大学接受过教育,他们仍然喜欢用自己的母语进行交流,并因此而感到亲切自然。 A:What kind of expectations do you have on your buyers? B:我们所希望得到的顾客当然是那些能轻松自然地了解我们产品的特性并能够把我们的产品与其它竞争者的产品区分开来的人。在某个国家经营业务,如果能在自己的公司里招聘一些操当地语言的人则表明对市场很投入。
【正确答案-参考解析】:参加考试可见
Part Ⅱ (英汉交替传译)(约300字词的英语讲话一篇;时间10(分钟)
Every year, on the 17th of March, Ireland would celebrate a special day called Saint Patrick’s Day. Saint Patrick is the patron saint of Ireland who brought Christianity to this country in the 5th century. When the day comes, people in Ireland would paint their faces. Some would draw shamrocks or the Irish flag on their faces to look cool. Celebrations of Saint Patrick’s Day are themed around everything Irish, wearing green, eating Irish food, drinking Irish stout and attending parades. The Saint Patrick’s Day parade has a long history and is quite a spectacle. It is a five-day festival. In Dublin, the capital of Ireland, the 2009 parade attracted over 675,000 people. There are not only bands, but also clowns and acrobats in the parade. You may see a lot of bandwagons going through the streets with people on them playing Irish music and doing Irish dancing. A lot of people from different countries come to Ireland to join in the celebrations and have a good time. For those who have come to Ireland for the first time, the parade is a must yon shouldn’t miss. Lots of people dress up for the parade. Some dress as spirits in Irish folklore, wearing colorful clothes and fancy hats. In the evening, people go to the pub to listen to Irish music and drink black beer. There is also a huge firework display on the river that attracts thousands of people. Saint Patrick’s Day is celebrated worldwide by those of Irish descent. However, in New Zealand, Australia, and North America, more and more non-Irish people start to celebrate this great festival.